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How to Compose a Study Document in Accounting

UncategorizedBy ClaireOctober 7, 2016

Profiles aren’t written just for cvs. If you’re a student who’s writing a profile article then you. If you’re a pupil who’s creating a profile essay then you.A account essay is whatever supplies the subscriber advice that is objective in addition to opinionated. Account essay on some one. The last product of the homework is…

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Sep162016

New Repermissioning Law Comes Into Force April 2017 – Email Marketing & Data

Email Marketing, Marketing TipsBy RyanSeptember 16, 2016

The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…

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Jul112016

How to ‘balance’ personal and commercial on Social Media

Digital & Web, Social Media, UncategorizedBy ClaireJuly 11, 2016

We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…

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EU Referendum Vote – UK Leave (23 June 2016)

Brighter Directions News, UncategorizedBy ClaireJune 24, 2016

The country woke this morning to the devastating news this morning that Britain has had a majority vote to leave the EU. Brighter Directions position was a clear REMAIN, we have seen first-hand through our international relationships the value the EU creates for Britain and the countries within the consortium and are absolutely distraught to…

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LinkedIn Data Breach Response

Social Media, UncategorizedBy ClaireMay 26, 2016

Notice of Data Breach You may have heard reports recently about a security issue involving LinkedIn. We would like to make sure you have the facts about what happened, what information was involved, and the steps we are taking to help protect you. What Happened? On May 17, 2016, we became aware that data stolen…

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Google introduces Shopping Ads to image search

Digital & Web, UncategorizedBy ClaireMay 19, 2016

Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…

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The biggest marketing ‘hack’ – Customer profiling

Marketing Plans, Marketing Tips, UncategorizedBy ClaireApril 18, 2016

Understanding your customer profiles is a VITAL to ensuring your marketing success, and also the one that can kill your business quicker than you can say ‘where did they go?’ Not only is it an essential tool for marketing professionals, it also works as a great reference tool for other departments such as operations, sales,…

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Welcome to our new creative designer; Diana

Brighter Directions News, UncategorizedBy ClaireApril 12, 2016

At Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it. This organic growth means that, unlike our competitors and…

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How To Write A Good Communications Plan

Marketing Plans, PR & Communications, UncategorizedBy ClaireMarch 8, 2016

As a true marketing agency, were often selected to develop strategic Marketing & Communication plans for a range of organisations, from corporate product launches, through to start-up business Marketing Strategies or Communication Plans for charities and non-profit community profiles – so, when we were recently asked for some guidance, it made sense to create a…

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Content marketing in 2016: What you need to know

Digital & Web, Social Media, UncategorizedBy ClaireFebruary 4, 2016

Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…

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