Most online traffic which brings visitors onto websites is driven by the main search engines. Search engines are unique in the way that they provide targeted traffic for whatever people are searching for. If they cannot find your site or add content to their databases, you are missing out on the opportunity to drive a…
DetailsThree months ago the British Government announced an overhaul of privacy rules, splitting from the European Union’s GDPR policy. Two months ago an open consultation on this change was initiated although we are still in the dark on what these changes will actually look like. What we do know is that those behind the decision…
DetailsAttracting formidable talent to your business is hard enough. Businesses have dealt with the conundrum of creating the perfect incentive package to attract effective talent to their organisations whilst maintaining the financial viability of hiring such employees. If your business has been around for a while, you would understand that good talent pays for itself…
DetailsDuring the last year, everyone has been affected by the pandemic crisis in some way. This helped recognise the importance of prioritising mental health and raising mental awareness in both personal and professional lives. As part of this, workplaces have worked to destigmatise issues around mental health. Employees are to feel better supported. Leaders can…
DetailsWhen you develop and launch a product, it can feel like a huge relief to see the progress you have made up until the finished product line. But the next step is crucial; gaining traffic into your ecommerce site or attention for your product can be difficult, time-consuming, and sometimes may seem impossible. This is…
DetailsBefore the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
DetailsAs businesses face many challenges around expanding their businesses throughout the pandemic, we’ve looked at some of the unexpected opportunities that might be available for you to make a success for your company in these uncertain times – using a leadership mindset. Communication One of the most vital aspects of leadership is communication. The great…
DetailsYou may have noticed other the past month or so, that Facebook is changing and is introducing new ways to engage with audiences. One of the biggest new features that is being currently rolled out is the AD centre. You may have seen a new tab available on your page which is called AD centre. For those of…
DetailsThe Christmas period is known to be one of the most popular times for consumers to spend money. We now know that 46% of holiday spending is done online, therefore online marketing is an important strategy to implement into your business. Here is a list of things you can do to entice customers and boost…
DetailsSocial listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
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