What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
DetailsFor businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…
DetailsThe importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
DetailsFor many PR and marketing professionals, or simply business owners aiming to expand their customer outreach, earned media value is an invaluable metric. Yet, all too commonly it is referred to as a vanity metric, appealing to the successful as a form of ostensible arrogance. We disagree – with the correct use of EMV, we…
DetailsWhether you’re a business owner or marketer, data analytics are key to learn about customer habits with target precision. This data includes, but is not limited to, from their favourite TV shows to what time they nap or take out the dog. To compete in today’s marketplace, understanding your customer and their preferences is essential.…
DetailsSocial media has been at the cornerstone of reaching new clients as well as maintaining relationships with current and lapsed customers. The art of social media marketing can be a difficult one but if mastered correctly, can come with great rewards. As the new generations grow up with the use of the internet and digitisation,…
DetailsThe integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…
DetailsWho are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…
DetailsMore than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures. Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…
DetailsWhat is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
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