‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
DetailsStill confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…
DetailsIn Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
DetailsToday we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform. Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can…
DetailsEvery company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…
DetailsOur M.D. Claire Curzon had the absolute pleasure for yet another year judging in last weeks Women In Sales Awards #WomenInSales forum in London – as always the judges and finalists made the day an absolute dream! The feedback across social media has mirrored this sentiment, with all finalists and judges commenting on what an…
DetailsThe SME News Magazine have announced today the winners of the prestigious annual Midlands Enterprise Awards 2017 Awards, with Brighter Directions scooping up the award for ‘Best Outsourced Marketing Agency‘. Brighter Directions, who now employ over twenty staff across the UK, holds their head office in Derbyshire. The friendly team work from an inclusive, creative…
DetailsAre you an accountancy firm? Do you ever wonder how Social Media would work for you? Facebook, LinkedIn, Twitter? It’s pretty obvious Social Media dominates our culture and it great for various opportunities such as branding, marketing and even networking! So it’s GREAT if you have been looking into creating an engaging online presence for…
DetailsAre you as a luxury hotel using social media? Are you using it correctly in order to succeed? When using social media for your luxury hotel, it is particularly important for the social team to understand your brand’s style and be passionate of it. This will allow them to express branding through a consistent voice…
DetailsToday Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…
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