Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
DetailsToday, 5th of September marks #InternationalDayOfCharity 5th September is the selected date as it commemorates the anniversary of the passing away of Mother Teresa who worked tirelessly to overcome poverty, distress and suffering of the poorest in the world. International Day of Charity serves to enhance and increase social responsibility amongst us all, solidarity and…
DetailsToday (Wednesday, 17th July) is celebrated as ‘World Emoji Day‘ a day to recognise and celebrate the beauty of what emojis have bought to our day to day lives both personally and business. It is said to be the fastest-growing language in the UK – with more than 2,800 symbols available to use ranging from…
DetailsOne of the biggest ‘values’ I believe we offer at Brighter Directions, is the simple initial process of review and audit to assess current positions, and continued due-diligence and dedication to measurement and ROI. In marketing, it can be all too easy to discuss and discard some of the ‘softer’ marketing tactics as ‘intangible’. However,…
DetailsSocial media is a form of marketing that is important to help increase brand awareness and customer insight. When social media is used effectively, you can expect increased SEO (Search Engine Optimisation) and online traffic, which can, in turn, increase sales profits. However, some companies still don’t know how to use social media in the…
DetailsCSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues. The…
DetailsIn 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…
DetailsToday marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
DetailsLinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
DetailsMessaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…
Details
