Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
DetailsAs businesses face many challenges around expanding their businesses throughout the pandemic, we’ve looked at some of the unexpected opportunities that might be available for you to make a success for your company in these uncertain times – using a leadership mindset. Communication One of the most vital aspects of leadership is communication. The great…
DetailsYou may have noticed other the past month or so, that Facebook is changing and is introducing new ways to engage with audiences. One of the biggest new features that is being currently rolled out is the AD centre. You may have seen a new tab available on your page which is called AD centre. For those of…
DetailsThe Christmas period is known to be one of the most popular times for consumers to spend money. We now know that 46% of holiday spending is done online, therefore online marketing is an important strategy to implement into your business. Here is a list of things you can do to entice customers and boost…
DetailsSocial listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
DetailsToday, 5th of September marks #InternationalDayOfCharity 5th September is the selected date as it commemorates the anniversary of the passing away of Mother Teresa who worked tirelessly to overcome poverty, distress and suffering of the poorest in the world. International Day of Charity serves to enhance and increase social responsibility amongst us all, solidarity and…
DetailsToday (Wednesday, 17th July) is celebrated as ‘World Emoji Day‘ a day to recognise and celebrate the beauty of what emojis have bought to our day to day lives both personally and business. It is said to be the fastest-growing language in the UK – with more than 2,800 symbols available to use ranging from…
DetailsOne of the biggest ‘values’ I believe we offer at Brighter Directions, is the simple initial process of review and audit to assess current positions, and continued due-diligence and dedication to measurement and ROI. In marketing, it can be all too easy to discuss and discard some of the ‘softer’ marketing tactics as ‘intangible’. However,…
DetailsSocial media is a form of marketing that is important to help increase brand awareness and customer insight. When social media is used effectively, you can expect increased SEO (Search Engine Optimisation) and online traffic, which can, in turn, increase sales profits. However, some companies still don’t know how to use social media in the…
DetailsCSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues. The…
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