7 ways to fail at Social Media

Social media is a form of marketing that is important to help increase brand awareness and customer insight. When social media is used effectively, you can expect increased SEO (Search Engine Optimisation) and online traffic, which can, in turn, increase sales profits. However, some companies still don’t know how to use social media in the…

The value of our clients

Customer Service Week is ending and it has the team at Brighter Directions reflecting on the importance of our clients and exactly what they mean to us. Personal interactions are a foundation of business and we are lucky to work with truly amazing people. At Brighter Directions, we use our expertise to provide services and…

Google’s New Spam Prevention

Google announced last month that it will be investing in a new advanced verification process that will reduce the amount of spam found in searches both for businesses and generally. The new process is currently in beta testing in the USA but will be rolled out worldwide after the analysis has been completed. What does…