pr campaign

Secrets to a successful PR campaign

News rooms are shrinking while the number of new start-ups looking for media attention continues to grow. Knowing how to cut through the noise during your PR campaign can make a huge difference in results. In modern journalism interaction is key, articles which can spread on social platforms is worth more in this digital-first era.…

Traditional PR

Using traditional PR to raise credibility

For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…

The Social Selling Index, what is it and how to use it

The Social Selling Index: What is it, how to find it and how does it affect your business?

The integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…

New year, new strategy: Trends to look out for in 2019

Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…