New year, new strategy: Trends to look out for in 2019

Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…

GDPR: What is it?

Every company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…