In today’s fast-paced and ever-evolving business landscape, sustainability has emerged as a critical factor in marketing success. Gone are the days when merely offering competitive prices and high-quality products was enough to win customer’s hearts. As society becomes increasingly passionate about climate change and other pressing social issues, consumers now seek out businesses that align…
DetailsIn today’s world, sustainability is no longer an option; it’s a necessity. The construction industry, which has traditionally been associated with resource-intensive practices and environmental impact, is now at the forefront of efforts to build a sustainable future. In this blog post, we will explore the concept of construction sustainability, its importance, and how it…
DetailsIn an era controlled by the rise of artificial intelligence, concerns about its potential to replace human input in the workplace have become increasingly common. While AI (Artificial Intelligence) offers the promise of efficiency and automation, it’s crucial to recognise its limitations, especially when it comes to the importance of human talent, emotional intelligence, and…
DetailsAre you ready to take your company’s social media presence to the next level? Look no further than Chat-GPT, the 21st century’s greatest invention. In this blog post, we will show you how you can harness the power of Chat-GPT to revolutionise your marketing efforts. In today’s competitive social media industry, success hinges on being…
DetailsThe question is on everybody’s mind “How to profit from CX?” Profit from CX: Calculating the ROI of Customer Experience In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…
DetailsNew tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…
DetailsImagine you’re a tech enthusiast looking for a new smartphone. You visit an area with a chain of electronic stores, but that one store catches your eye. There’s a captivating sign by the door that reads, ‘The Perfect Gadget for All Your Tech Needs’. That’s an example of a buyer persona right there. The store…
DetailsMarketing is constantly evolving with moving trends in technology and consumer behaviour. In order for businesses to succeed and prosper, marketers must stay ahead of the curve and adapt to the latest continuing trends. In this blog we offer insights into those trends that have shaped 2023 so far. Short-form video content More and…
DetailsNo matter what your interests are, there is a 99% chance a podcast exists for you. Whether it’s politics, sports, comedy nights, true crime, or something more niche like Scandinavian television, you have options. So, as a business, could podcasts work as a marketing tool? As of 2020 there were 2.2 million podcasts on…
DetailsIn today’s highly competitive business landscape, marketing has become an essential element for any company that wants to succeed. However, managing your marketing strategy in-house can be a challenging and time-consuming task, especially for small to medium-sized businesses. Outsourcing your marketing to a professional agency can be an effective solution to this problem. Here are…
Details
