7 ways to fail at Social Media

Social media is a form of marketing that is important to help increase brand awareness and customer insight. When social media is used effectively, you can expect increased SEO (Search Engine Optimisation) and online traffic, which can, in turn, increase sales profits. However, some companies still don’t know how to use social media in the…

Are communication apps worth all the fuss?

Messaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…