Whether you’re a business owner or marketer, data analytics are key to learn about customer habits with target precision. This data includes, but is not limited to, from their favourite TV shows to what time they nap or take out the dog. To compete in today’s marketplace, understanding your customer and their preferences is essential.…
Most online traffic which brings visitors onto websites is driven by the main search engines. Search engines are unique in the way that they provide targeted traffic for whatever people are searching for. If they cannot find your site or add content to their databases, you are missing out on the opportunity to drive a…
LinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
Messaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…
There have been many social media trends throughout the year of 2018 and we are here to explain the social media trend predictions for 2019. It’s the return of the real. With the ongoing spread of ‘fake news’ and data manipulation throughout 2018 consumers have now lost a lot of trust in social media.…
GDPR General Data Protection Regulation (GDPR) has been in effect since May 25th, and although the significant amount of coverage around the new legislation, there is still many misunderstandings and clarity around how you, as a small business manage the steps you need to take. Our resident GDPR consultant Danielle, has produced an informative, clear white-paper…
The new GDPR regulations become a reality later this month, and the efforts to comply with these new regulations are now in full throttle. An example of this (as you may have noticed), is that companies who regularly get in touch with you, are now contacting you in regards to future communications with updated service…
If you have not been around for the last few days, or you may just be blissfully unaware- Twitter has made some improvements (well, so they say) to its service. The company is promoting more news links in its customer’s timelines. Over the last couple of years, Twitter has made a relentless push into news,…
In Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
Every company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…