There’s no doubt that Facebook is yet another social media platform that’s becoming more and more of a ‘pay to play’ platform, in order to have a wider outreach on posts…. just as the NEW LinkedIn has currently changed pushing more to the premium account rather than standard.
The majority of businesses that use Facebook, are not just B2C but a huge proportion are also B2B led, looking for brand awareness and audience engagement as such as consumer led brands.
A lot of businesses that use Facebook simply focus on the metrics, such as the best way to post a link, the most effective post content and the best time to post for higher reach.
We’re not at all saying that these aren’t great and fundamental strategies that you need to use while managing your commercial Facebook in terms of understanding and building your visibility – but, as a company looking to build credibility and position yourselves above the vast competition, you also need to focus on being consistent on why and what you post.
So, in this post, we are going to show you the best tactics and tricks to enable you, whether a consumer or business firm, how to use Facebook to release its full potential:
Cover Images:
Focus on optimizing your Facebook page through your cover photo – this is not only an image displayed but the first impression people will get of your page!
Facebook does have a pretty cool tool that when someone is to hover over your company’s name… it brings up a tiny preview of your page showing your cover photo!
This is a GREAT way to catch the eye of individuals or companies and completely FREE!
Always optimize your about section on Facebook with critical keywords and links to your website.
Interaction:
We all know that social media is about the audience and engagement… so make sure you put this into practice throughout all your social activities, such as:
Always interact with the audience engaging in your page – this is not only a great way to get you noticed, but also helps build your branding and position in the Facebook and Google feeds as it demonstrates your active presence.
Also, don’t forget to keep building your page, by inviting people who have liked your posts to like your page as these are already interested in what’s been posted.
By interacting with other pages it also helps enhances your visibility across other pages, some of whom may be really aligned to the proposition you offer.
Consistency:
The biggest way people will interact with you is through your posts. It is therefore crucial to know what you’re posting and how often you post.
Professionally, we will always advise you to have a mixture of different content that directly ‘speaks’ to your audience and reflects what THEY want to see from your page content, such as:
- Insights
- Business news
- Promotional
Facebook is more of an informal (community led) social media platform, so make sure this is reflected in the tone and style of your post and content strategy – think about the type of people using Facebook and always, always ensure that your posts reflect the audience you are trying to engage.
Brighter Directions are experts in Facebook marketing, Facebook engagement and Facebook advertising for organisations from start-ups to growing SME’s and global brands. If you are looking for any help to drive your Facebook campaigns and maximise your exposure and sales through social media, then we’d love to hear from you! Simply call us on 01246 252855
