In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
DetailsThe use of Social Media in recruitment has grown by more than 50% in the past five years, yet a large number of recruiters still don’t utilise these avenues in their recruitment process. With businesses everywhere using it as a method to engage with others, it’s an effective, affordable tool for recruiters. Benefits of social…
DetailsA few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
DetailsOut of our thirteen-strong (small, but perfectly formed) team, 77% are women! We are passionate about helping and empowering women to thrive in the workplace – and, at a deeper level, diversity at large within our business: over the years we have recruited people from all walks of life, from different nationalities, through to a…
DetailsWith over three billion people using social media each month it’s impacted on the way we search for information. The use of social media in health is no different. Taking to social media to share opinions and news, to air grievances and appreciation, and to find information, more and more of us rely on these…
DetailsCustomer Service Week is ending and it has the team at Brighter Directions reflecting on the importance of our clients and exactly what they mean to us. Personal interactions are a foundation of business and we are lucky to work with truly amazing people. At Brighter Directions, we use our expertise to provide services and…
DetailsHas it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
DetailsWith the monumental change that has occurred in social media over the last decade, not many things, if any, have had a greater impact on the way that we live our lives. Despite initially being reluctant to use social media, sport is now arguably the leading player when it comes to using this digital platform.…
DetailsOne of the greatest ways to interact with customers is undoubtedly through social media. This is why it is essential to ensure that your social media content is not outdated and obsolete, resulting in it being completely overlooked. To get the most out of your company’s social media department, it may be worth (it will…
DetailsNever underestimate how a successful email marketing campaign can positively impact your business. Believe it or not, many companies do, believing that just sending out the same email to all of their customers is sufficed. Gone are the days however , when just changing the name of the person who the email is addressed to is…
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