We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…
DetailsThe country woke this morning to the devastating news this morning that Britain has had a majority vote to leave the EU. Brighter Directions position was a clear REMAIN, we have seen first-hand through our international relationships the value the EU creates for Britain and the countries within the consortium and are absolutely distraught to…
DetailsNotice of Data Breach You may have heard reports recently about a security issue involving LinkedIn. We would like to make sure you have the facts about what happened, what information was involved, and the steps we are taking to help protect you. What Happened? On May 17, 2016, we became aware that data stolen…
DetailsYesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…
DetailsUnderstanding your customer profiles is a VITAL to ensuring your marketing success, and also the one that can kill your business quicker than you can say ‘where did they go?’ Not only is it an essential tool for marketing professionals, it also works as a great reference tool for other departments such as operations, sales,…
DetailsAt Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it. This organic growth means that, unlike our competitors and…
DetailsAs a true marketing agency, were often selected to develop strategic Marketing & Communication plans for a range of organisations, from corporate product launches, through to start-up business Marketing Strategies or Communication Plans for charities and non-profit community profiles – so, when we were recently asked for some guidance, it made sense to create a…
DetailsContent marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…
DetailsThe 1st of February isn’t just a new month at Brighter Directions HQ, it’s also the time for our new Export Manager, Corentin Rolland to start his career with us! Corentin comes from France nationality and has been studying a three-year vocational course in business school at the Ecole Atlantique de Commerce in Nantes, within business…
DetailsBrighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…
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