The country woke this morning to the devastating news this morning that Britain has had a majority vote to leave the EU.
Brighter Directions position was a clear REMAIN, we have seen first-hand through our international relationships the value the EU creates for Britain and the countries within the consortium and are absolutely distraught to see that the positive EU relationship will not continue as part of the wider network in the future.
Britain is set to be the first country to leave the EU since its formation. The split was almost level, with 51% and 48%
Clearly there are some very difficult days ahead, yet the transition is likely to take some time to come into full force, the British Prime Minister David Cameron has announced this morning at 8am his resignation to lead the country into this new era, including the government having to negotiate its future trading relationship with the EU and fix trade deals with non-EU countries.
Brighter Directions will continue to support EU and other international organisations enter and remain successful the UK market through outsourced marketing solutions, PR and social tactics.
You can read more about the EU Referendum on the BBC website; http://www.bbc.co.uk