One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities. The new focus in digital marketing is content. Regardless of company size…
DetailsFollowing on from our previous post about the new ‘Re-permissioning’ data law which came into effect earlier this year, last month the new UK GDPR (General Data Protection Regulation) was announced which adds further burden and requirement for UK organisations to get their data in order by the end of this year. As a result…
DetailsIf you have recently logged in to the desktop version of Facebook to work on your Facebook page, you will probably have noticed that you can now upload a 20 – 90 second video as a page cover. You can fit a surprising amount of content into just 20 seconds, and you don’t need major…
DetailsAre you using social media platforms to promote your business? Many companies fall into the trap of updating them purely with promotional outbound messages, and as a result are doing more harm than good for your business and even putting potential customers off from buying your products or services in the future. Social Media is…
DetailsThere’s no doubt that Facebook is yet another social media platform that’s becoming more and more of a ‘pay to play’ platform, in order to have a wider outreach on posts…. just as the NEW LinkedIn has currently changed pushing more to the premium account rather than standard. The majority of businesses that use Facebook,…
DetailsIn our ‘Meet the Team’ series, we are looking at providing a closer look at the fabulous people behind the smiles (and amazing services of course), at Brighter Directions – so each month there will be a ‘spotlight’ shone on each and every one of our wonderful team members – if you would like to…
DetailsTwitter announced today a big step in the micro-blogging sites history, it is removing the count from the @replies section of a 140 character tweet, which means that you have a few more characters to play with now when responding to another account or tagging someone in a tweet! The announcement from Twitter says this change to…
DetailsIn many of my conversations and meetings with client’s we’re often asked about the measures of engagement: How will you know if a social campaign is effective? How can you tell if the engagement is ‘good’? What does ‘good’ look like? or, How to attract the ‘right’ people to your accounts. All great questions. In…
DetailsYou may have noticed upon logging in to LinkedIn recently that it’s had a complete overhaul, and if you haven’t yet seen these changes, you soon will! Early opinions are mixed. Some like the new look but LinkedIn have removed a few functions from the everyday free user and also the LinkedIn Premium Users. These…
DetailsAs the #dresscode has been a prominent topic across the media this week, I thought it’s about time that I put my two-pence worth of comments in the hat too: To set the scene, I am a female only business owner, I run an amazing talented team at our award-winning marketing agency Brighter Directions.…
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