Today we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform.
Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can provide additional context, an update, or an extended point by connecting multiple Tweets together.”
You’ll see from the sample below that a thread has great benefits from a commercial perspective, such as:
- You can add more text/ characters outside of the limit, so if you have something to say that is longer than an extended tweet – this is great!
- You can use it to tag certain topics or themes in your posts, for example, if you are attending an event and are live tweeting on the day, this provides a great tool to say more and capture more engagement from audiences by saying more.
How to create a thread:
It’s so very simple – click ‘add a tweet’ and you’ll see a small + icon at the bottom of your screen, next to the usual ‘post’ button – as shown below. Simply type out your posts in each thread – then publish – and ta-dar, they all publish together on your feed!
Once you have posted a thread, you can always add additional Tweets from the thread detail page. Simply click or tap Add another Tweet to post additional Tweet(s).
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