Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you AND your business.
In case you haven’t heard of the GDPR, here is a little bit of background on the new General Data Protection Regulation. The new law regulates how the personal data of any EU citizens can be collected, used and processed by businesses. GDPR will apply to all organizations based in the EU, and will also apply to those organizations that have customers and contacts within the EU. It takes effect on 25th May 2018.
So what benefits can GDPR bring to you and your business for Email Marketing?
a) The new data law will allow your subscribers to opt in on what information they would like to receive from you. This will allow them to understand exactly what data is being collected and how it will be used.
b) GDPR provides subscribers with the right to specify and update permissions, such as allowing the right to opt in or out of what specific content/information they want to receive. This will lead to your campaigns not receiving less unsubscribes and spam reports, this in return increases deliverability.
c) The new law will also benefit you by building more trusting relationship between you and your subscribers. It will help you meet and decipher what your subscribers want to receive from you.
If you have not yet started your preparations for the GDPR which takes effect on the 25th of May 2018, do not worry, you can review our GDPR whitepaper wrote by one of our trained consultants.
We are providing businesses with consults on how to comply with the GDPR, if you would like help with GDPR compliancy or any element of your marketing, please contact our expert team via the website or call 01246 586330.