Are you an accountancy firm? Do you ever wonder how Social Media would work for you?
Facebook, LinkedIn, Twitter?
It’s pretty obvious Social Media dominates our culture and it great for various opportunities such as branding, marketing and even networking! So it’s GREAT if you have been looking into creating an engaging online presence for you accountancy firm.
Let’s be honest most people wouldn’t put Social media and accountancy together, but you’d be astonished at the amount of accountancy firms that use Social Media Platforms. So why not get your foot in the door and get ahead of your competitors!
Ok so let’s talk basics, here we have put together five guidelines to help get you started;
POST FREQUENTLY: Users on Social Media will notice when you last post, if the last outgoing post was back in 2014 this will actually be doing more damage rather than good to your business. The reason for this is because there are so many unused business accounts floating about on Social Media; it takes time and energy to build your Social Media presence.
REMINDERS: By reminders we are referring to the ones that apply to your target audience, for your accountancy firm, for example this could be reminding them about deadline taxes. This will draw potential customers into have a look at your Social Media platforms, especially business owners as you’re giving them FREE advice. Add an image or video for a more effective look.
VARY YOUR CONTENT: If your entire page is full of advertising content it will come across as repetitive and boring to be blunt. Make sure to fluff it up a little bit with what you clients care about, what they’re interests are, share news articles relevant to them, share advice content. Anything that applies to your audience or will help them understand more about accountancy and why they NEED you. This will generate more followers to you page because you are also giving back to them.
ENGAGEMENT: Ask your audience questions, when someone reads a question his or hers brain will automatically start to answer it. Questions are a great marketing tool as well as engagement. As a business you could ask a question followed by a statement about how your services can help support them as a business.
INSPIRE YOUR AUDIENCE: Lets be real accountancy insisted exactly the easiest of industries to inspire, however you can share inspirational quotes or memes, share success stories about how you’ve helped previous or ongoing clients and again general money management advice to share with your audience.
If you would like a FREE social media audit for your business along with our experts recommendations please contact us on 01246 252855. We would love to help you with your marketing needs!