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Mar312017

Twitter extends 140 character tweets – @replies

Digital & Web, Social MediaBy ClaireMarch 31, 2017

Twitter announced today a big step in the micro-blogging sites history, it is removing the count from the @replies section of a 140 character tweet, which means that you have a few more characters to play with now when responding to another account or tagging someone in a tweet! The announcement from Twitter says this change to…

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Mar232017

How to build an effective Social Media engagement strategy

Social MediaBy ClaireMarch 23, 2017

In many of my conversations and meetings with client’s we’re often asked about the measures of engagement: How will you know if a social campaign is effective? How can you tell if the engagement is ‘good’? What does ‘good’ look like? or, How to attract the ‘right’ people to your accounts. All great questions. In…

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Jan272017

LinkedIn launches new user interface, and it might look familiar

Digital & Web, Social MediaBy ClaireJanuary 27, 2017

You may have noticed upon logging in to LinkedIn recently that it’s had a complete overhaul, and if you haven’t yet seen these changes, you soon will! Early opinions are mixed. Some like the new look but LinkedIn have removed a few functions from the everyday free user and also the LinkedIn Premium Users. These…

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Jan262017

#Dresscode Is there really dress code sexism in businesses?

Brighter Directions News, NewsBy ClaireJanuary 26, 2017

  As the #dresscode has been a prominent topic across the media this week, I thought it’s about time that I put my two-pence worth of comments in the hat too: To set the scene, I am a female only business owner, I run an amazing talented team at our award-winning marketing agency Brighter Directions.…

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Jan142017

NEW YEAR, NEW YOU? Join our Team

Brighter Directions NewsBy ClaireJanuary 14, 2017

Vacancy: Sales & Marketing Apprentice Location:  Clay Cross, Chesterfield, Derbyshire Reporting to:   Marketing Manager/ MD January is a great time for the recruitment industry, it’s a time where companies (like us) look to invest in new additions to join our growing (awesome) team and develop career opportunities that will last you a lifetime. We…

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Jan32017

3 Ways to optimise social media for financial services companies

Digital & Web, Marketing Tips, Social MediaBy ClaireJanuary 3, 2017

It can be difficult for finance companies to understand where they need to be marketing, and how they need to do it! At Brighter Directions we firmly believe in educating and the transfer of information to our clients and contacts so that you have all the information to excel at your social media campaigns, whether…

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The big Spotacular – harnessing the power of social media for good

Brighter Directions News, Social MediaBy ClaireNovember 18, 2016

Everyone that has logged in to social media this morning will have already seen pictures of the many children taking part in the BIG SPOTACULAR  as part of Children in Need’s fundraising initiative. Children throughout the UK have arrived at school, wearing spotty outfits and accessories, and of course proud parents have been showing off…

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Nov152016

Brighter Directions are supporting Digital Day!

Brighter Directions News, Social MediaBy RyanNovember 15, 2016

You may have noticed that #DigitalDay16 is trending on Twitter today, but what exactly is Digital Day? Digital Day links industry professionals with schools and colleges across the UK to raise awareness of the fantastic opportunities for young people in digital! Digital Day is aimed at 13-18 year olds and sees digital professionals head back…

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Nov82016

Google’s New Spam Prevention

Digital & WebBy RyanNovember 8, 2016

Google announced last month that it will be investing in a new advanced verification process that will reduce the amount of spam found in searches both for businesses and generally. The new process is currently in beta testing in the USA but will be rolled out worldwide after the analysis has been completed. What does…

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Nov22016

Twitter Extends Platform To Include Stories ‘Moments’

Digital & Web, Social MediaBy RyanNovember 2, 2016

Twitter has recently launched ‘moments’ – an opportunity for users (and organisations) to showcase extended posts, much like a blog article to feature as part of your Twitter profile. In their own words, Twitter describes moments as “Opportunity to share curated stories showcasing the very best of what’s happening on Twitter”. Moments is linked to…

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