Are you as a luxury hotel using social media? Are you using it correctly in order to succeed?
When using social media for your luxury hotel, it is particularly important for the social team to understand your brand’s style and be passionate of it. This will allow them to express branding through a consistent voice and produce a high quality of content. While doing this they will need to know how to adapt to each social media platform you use as a business. We would also suggest you do your research as to which platforms are best for you as a business to use.
While it’s important and fun to keep an eye on the latest social media trends impacting hotels, optimizing your team’s efforts is critically important. With limited time and resources, to make the best use of this valuable marketing tool your hotel needs a strategy and to follow a set of guiding principles when executing it.
Find Your Hotel’s Style
Connecting with guests on an emotional level is your critical advantage. As a luxury hotel, you have already considered your brand’s personality, tone of voice, and culture. Your style on social media should complement this – find a way to help your guests have a memorable experience, and they’ll become evangelists for your hotel.
Use the top 20% of your best content ideas
Businesses are held to a higher standard of quality on social media than individuals are. It will become obvious from engagement – some content will perform and some won’t. If content doesn’t work for your audience, stick to what does.
The three most important things to focus on when choosing what to post:
- Shared values
- Utility for the audience
When creating social media strategies for luxury hotels, it often makes sense for hotels to be on a few social media networks that work well for you as a business. With every social media platform you use they will all have things on there that are either inconvenient or a nuisance. This is something we would highly suggest you keep in mind when planning your social media strategy; each platform strategy should be different.
Your Hotel’s Social Media Strategy
- Keep your hotel’s style at the forefront
- Tailor your message to each social media network
- Express it with a consistent voice and passion
- Only use an idea or piece of content if it’s clearly in the top 20%
On top of your hotel’s organic activity, you’ll also want to give strong consideration to how paid social media marketing can help achieve your goals.
If you would like a FREE social media audit for your hospitality business along with our experts recommendations please contact us on 01246 252855. We would love to help you with your marketing needs!