One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities.
The new focus in digital marketing is content.
Regardless of company size or sector you operate, having a strong SEO position that crosses over multi marketing channels (such as social media, your website, email marketing campaigns, PR etc.) is a positive tactic that not only provides soft impacts (such as visibility/ reach etc.) it is also measurable.
Social signals (otherwise known as ‘social listening’), is an effective way to boost your SEO positioning through keywords and brand name positions, as well as providing insights into industry-relevant conversations and topics you can use in the future to build your content strategy.
Using social listening tools can also help you understand your audiences preferences and desires in terms of the content (and services/ products) you provide in advance – a great example of a company that does this well is Starbucks – almost all of their content marketing is driven by customer and audience feedback, conversations and outreach, and has helped them position themselves very strongly within a very competitive marketplace.
Here’s some tips to help you on your way to an effective SEO digital strategy:
- Find the right social listening tool for your business. There is an array of tools available (some free, some paid) for organisations to track content and sentiment online. Some are better than others and some are more suitable for B2B / B2C driven. A good ‘general’ one that crosses the whole of the internet, and not just social channels we use outside of our own systems is Google Alerts. This can be set up to track anything from news, social, comments through to websites – with several options to add combined keywords and phrases.
- Use social listening with a staged plan. For example, you should start by tracking mentions of your brand name or specific content to start with and build this over a period of time. The tracking of your brand name specifically will help create back link opportunities.
- Assess then use the analytics and feedback to better understand your audience, what they are interested in and why – this will help you to develop more targeted content.
- Don’t forget competitors. Reviewing competitor social content can reveal what topics or ideas are popular or successful within an industry.