Admin, Author at Brighter Directions

Building Trust: How Construction Companies Can Maximise CSR & Sustainability Marketing

InsightsBy Admin April 10, 2024

The construction industry is undergoing a transformation. Clients, investors, and communities are increasingly demanding responsible practices. This presents a strategic opportunity: to leverage Corporate Social Responsibility (CSR) and sustainability into powerful marketing tools. But how do construction companies go beyond greenwashing and build genuine trust? Transparency is King Don’t just talk the talk, walk…

How employee appreciation can support your marketing team

InsightsBy Admin March 29, 2024

As a marketing company dealing with today’s competitive and dynamic business landscape, at Brighter Directions our heart is our team, and maintaining a positive and appreciative culture is crucial. Celebrating, engaging and collaborating with your marketing team is essential for driving productivity, creativity, and overall success. Here are some ways on how you can build…

Emerging technologies to improve your content marketing strategy

Marketing PlansBy Admin March 15, 2024

Emerging technologies are reshaping content marketing as we know it. From AI’s magic touch to voice-activated assistants, the landscape is evolving faster than ever before. Here are some of our recent favourites! Artificial Intelligence (AI) Since the time Artificial Intelligence has entered the content marketing game, things have taken a 360-degree turn. What took…

Breaking down PR legalese: Your guide to NLA and CLA licensing

PR & CommunicationsBy Admin February 23, 2024

PR is hard work. Securing positive coverage for a business, especially when it’s the editorial kind, is hard work. When it finally happens, when Financial Times, or The Tribune, or even Forbes features you in their publication, it’s natural to want to shout from the rooftops. But think twice before you do, because it might…

Sustainable Marketing: The key to unlocking success in the 21st century

Marketing Tips, UncategorizedBy Admin February 16, 2024

Consumers today are evolving. They’re more informed, more conscious, and more invested in making responsible choices. This shift presents a unique opportunity for businesses to not just sell products, but to connect with values. Enter the realm of sustainable marketing, a strategic approach that weaves environmental and social responsibility into the very fabric of your…

Choosing the right content marketing channel for your business

Marketing TipsBy Admin February 9, 2024

It all starts with strategy, choosing the right content marketing channel starts from the basics. Evaluating your audience, considering your budget, and managing your expectations – all of which is truly key to getting what you want from your marketing efforts. A straightforward approach to evaluating which marketing channel works best for you would be…

The Year of Sustainability: Our top 5 predictions for 2024

InsightsBy Admin January 26, 2024

Stepping into the horizon of 2024, a green transformation awaits. Sustainability practices have already become the global norm, with every organisation across the globe trying to optimise their operations into making them more sustainable. Yet, the journey towards a greener world is far from complete. Here are our top 5 sustainability predictions that bear…

Crafting a Captivating Content Marketing Strategy

InsightsBy Admin January 19, 2024

The world of digital marketing is constantly evolving, and it can be difficult to keep up with the latest trends. However, one thing remains constant: the importance of content marketing. What is content marketing and why is it important? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and…

Top AI marketing tools you should be using in 2024

Marketing TipsBy Admin January 5, 2024

AI (Artificial Intelligence) has been a growing industry and topic of conversation for the better part of a decade. In fact, there was a 27% reported increase in implementing AI or machine learning into companies’ marketing toolkits. A McKinsey study has also found that it is the single business function, after sales, that has the…

How marketing agencies can bridge the gap for charities

InsightsBy Admin December 22, 2023

‘’Every piece of marketing has a hero, maybe the hero is a girl in the village. Maybe it’s a drilling rig operator. Or, maybe, it you make a donation, the hero is you.’’ For marketing agencies like you and me, this heroism goes beyond financial contributions. It’s about recognising the power we hold – as…

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