Most online traffic which brings visitors onto websites is driven by the main search engines. Search engines are unique in the way that they provide targeted traffic for whatever people are searching for. If they cannot find your site or add content to their databases, you are missing out on the opportunity to drive a larger potential audience onto your website.
Here are some ways to optimise your SEO on your website:
Keyword Research
Developing a list of keywords is one of the main ways you can identify what words and phrases your potential audience is searching for and make it possible for people to find your site. Therefore, it is important to understand what people are looking for and to make sure that your keywords relate to the products, services, or information that you are offering.
Make sure that your keywords are highly relevant to your audience and are effective in making your site rank above your competitors. It is important to keep updating these keywords regularly to make sure that you make the most out of them as the market adapts. Additionally, making sure that keywords aren’t too popular and are unique is vital as keywords that are too popular are too competitive. This may mean you will struggle to be ranked higher on search results with other competitors using the same terms.
Meta descriptions
Page descriptions tags or meta descriptions are what people can see when they search for something with the description coming up for each website. It is important that these are filled in effectively, as these short paragraphs are your opportunity to promote your website and let searchers know what your page contains and whether it is the information they are looking for.
Making an engaging description using your keywords will get more people to click onto the links to your site and using a call to action is a good idea to use with this. Furthermore, it should be relevant to the page it relates to and you should ask yourself what makes you click on a particular link when you do a search based on the description that appears.
Think about your competitors and compare them with your own business to see how their website ranks against yours. Does your current meta description make potential visitors want to click the link to your site or theirs. If necessary, you may need to revise your description and make it more engaging so that you have the advantage.
Website Content
When writing the content for your website, the two main things you want to consider are the readability and engagement it has with visitors. Talk about the benefits, not just the features that you are offering to your potential customers. People are only interested in how you can solve their problem and will just invest time in reading information that benefits them.
Provide information in the first paragraph that immediately engages with visitors and makes them decide to find more about what you are offering. Ensure that the content is condensed and readable which tells people what they want to know without making them read too much information which doesn’t answer the questions they may have. Using a call to action is very effective as part of this, which will prompt visitors to engage with you and invest in the services you are offering.
If you are looking to optimise your website and want more information on how to get the best results for your business, Brighter Directions are here to help. Contact our team today to discuss how we can support your digital footprint.
