When creating your Instagram account for the business if you already have a Twitter account use the same Twitter name – makes it easier for people to find you, upload the company / brand logo as the Profile Picture – endorses brand awareness Tips for using Instagram for business; Balance fun images with pictures from…
DetailsA new Facebook update, targeted primarily at business pages has eased some of the negative pressure for companies that get a flood of negative comments on their home pages by no longer allowing comments to be seen front and centre but rather, hiding negative comments, which can be seen by clicking on an icon or…
DetailsFor some businesses, developing a structured digital strategy for their social media campaigns is like trekking in the dessert – unknown, scary as heck and something way out of their depth….. for us it’s like second nature, shaking hands and a welcome chocolate cake! We have various infographics which cover this subject, but for the…
DetailsGetting up in the morning for some people isn’t a desired re-action, or maybe that was just me and my family, either way that changed for me when I started working at brighter directions. I actually enjoy getting up in the morning and coming to work. Maybe it’s because the office is full of lovely…
DetailsLet’s be honest, when it comes to businesses investing in digital marketing – the internet is a dangerous minefield! Whether you are talking about social media policies to stop staff from any keyboard warrior activity (a term politely used for individuals who have a rant online – in commercial sense, this is essentially talking about…
DetailsFacebook frequently assesses how it can protect user information, and being such a large social network, privacy is always a constant battle for digital businesses. Over the past year, Facebook has been successful in introducing a range of new features and controls to help the user get more accuracy from Facebook experience, including promotions and…
DetailsWe have been lucky enough to get to know the beautiful and talented business woman, otherwise known as head-honcho from Zars Media – Afi – over the past years through various commercial events. This year, we were honoured to have been invited to the glamourous WIS Awards (Women in Sales) awards, managed by none other…
DetailsThe Brighter Directions team had a productive day at the National Sales Conference this week, in Coventry, held at the Ricoh Arena. This year, our lovely MD, Claire Curzon delivered an insightful presentation around utilising Social Media at events for maximum exposure and ROI to the exhibitors who graded excellent feedback. The exhibition also saw…
DetailsLast year, we saw a superb use of social media in action, sure it was consumer but it was beautiful. There was once a little girl… One day, the little girls daddy surprised her with an exciting trip to London, but unfortunately on the train journey to London, she accidently left behind her precious teddy bear, ‘Roar’… The little…
DetailsInformation Graphics or ‘Infographics’ as they have become known, are a way in which information is translated to an easy ‘image’ format and fun graphic Infographics convert complex information (data/ statistics/ information etc.) into easy to understand graphic information, so that the audience can receive the information quickly and clearly. Infographics have increased dramatically in…
Details