The Social Selling Index: What is it, how to find it and how does it affect your business?

The integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…

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Social Media Influencers

Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…

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Empathy in customer service

More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures.   Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…

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TikTok

What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…

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Instagram and Facebook Reels

In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes.  Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…

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Random Acts Of Kindness Day

‘NO ACT OF KINDNESS, NO MATTER HOW SMALL, IS EVER WASTED’ – AESOP Today, February 17th, is Random Acts of Kindness Day.  The day was started by The Random Acts of Kindness Foundation, a non-profit organisation that began in the 1990s in Colorado, USA. Kindness Kindness has been scientifically proven to have positive benefits to…

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