No matter what your interests are, there is a 99% chance a podcast exists for you. Whether it’s politics, sports, comedy nights, true crime, or something more niche like Scandinavian television, you have options. So, as a business, could podcasts work as a marketing tool? As of 2020 there were 2.2 million podcasts on…
DetailsIn today’s highly competitive business landscape, marketing has become an essential element for any company that wants to succeed. However, managing your marketing strategy in-house can be a challenging and time-consuming task, especially for small to medium-sized businesses. Outsourcing your marketing to a professional agency can be an effective solution to this problem. Here are…
DetailsFor B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing, (and your teams that manage them), are ready for scale. As an agency…
DetailsYou may be thinking of a new angle to take this year, and that’s why we will be looking at how SEO and social media could help your campaigns. Both SEO and social media play important roles in digital marketing strategies, each offering unique benefits. Search Engine Optimisation SEO is about achieving high rankings…
DetailsInternational Women’s Day (IWD) is one of our most steadfast celebrations of the year, not only does it showcase the tremendous change women are making across the globe, but it is also an opportunity to recognise and reward the continued growth that businesses are making across diversity and inclusion. Gender equality The figure stands…
DetailsCompanies across the UK seemingly failed to prepare for the sudden increase in customer calls in the final two quarters of 2022. This is thought to have been brought on by the global economic crisis. Statistically 46% of consumers have been disappointed with calls to a brand over the last 6 months, and this can…
DetailsThe tougher times of 2022 have created more resilience in e-commerce; businesses have become more agile to remain competitive and this can be seen in 2023. Years ago, only 17.8% of sales were made from online purchases. That number is expected to grow and reach 20.8% in 2023, that’s a 2 percentage point increase in…
DetailsNews rooms are shrinking while the number of new start-ups looking for media attention continues to grow. Knowing how to cut through the noise during your PR campaign can make a huge difference in results. In modern journalism interaction is key, articles which can spread on social platforms is worth more in this digital-first era.…
DetailsIn 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us. Join us as we take a look at some social trend predictions for 2023!…
DetailsWith the holiday season upon us, businesses are in one of two positions: they may be rushed off their feet with the onslaught of late shoppers or they may be in their annual slump waiting for the new year to roll around. It is crucial for your business to have prepared for the Christmas period…
Details
