AI (Artificial Intelligence) has been a growing industry and topic of conversation for the better part of a decade. In fact, there was a 27% reported increase in implementing AI or machine learning into companies’ marketing toolkits. A McKinsey study has also found that it is the single business function, after sales, that has the…
Details‘’Every piece of marketing has a hero, maybe the hero is a girl in the village. Maybe it’s a drilling rig operator. Or, maybe, it you make a donation, the hero is you.’’ For marketing agencies like you and me, this heroism goes beyond financial contributions. It’s about recognising the power we hold – as…
DetailsDecember is a great time to look back over the previous year and take stock of our activity, the impact generated and our strategy for the upcoming year. We wanted to share with you some of the most effective, creative marketing campaigns we’ve seen this year, that may give you some inspiration for 2024. This…
DetailsEmbarking on a digital journey through the clouds can be difficult if you haven’t tested the waters. In a world where visibility reigns supreme, read along to explore the profound impact of social media and its utilisation using the right marketing strategies. Step into the cockpit of digital transformation as we uncover 5 key things to…
DetailsIn recent years, the aviation industry has experienced a transformative wave of trends. It’s dynamic and innovative nature has unlocked doors to limitless possibilities, including the realisation of several futuristic concepts like flying cars, or zero carbon emission travel. Read on to find out where the industry is headed as it heralds a new…
DetailsA STEM marketing strategy that employs smart tactics across all fronts is a necessity for businesses hoping to stand out in the fast-growing tech industry. You’ll need to maintain a robust presence for your brand on both traditional and digital platforms, which means taking a multi-faceted approach. Here are the primary tactics that STEM organisations…
DetailsNational STEM Day which is observed annually on November 8th, is an occasion that recognises and promotes the importance of Science, Technology, Engineering, and Mathematics. It is a day to inspire young people to explore and pursue opportunities into STEM related careers. It is also a time to celebrate the huge impact that STEM focused…
DetailsSuccess in Q1 doesn’t just happen on a whim; successful marketing teams know that in order to drive impact, you need to plan for it and execute accordingly. Many businesses slow down or pause marketing during November and December thinking that they’re unlikely to make a sale – However, your target market and audience are AVAILABLE…
DetailsWhen it comes to finding an inspiration, it is always a good idea to look for it amongst the best in their field. Today we would like you to have a look at five brands that launched notable marketing campaigns that stand out from the crowd in the saturated market that we have observed this…
DetailsMarketing teams are well renowned for their busy-schedules, agile dusk to dawn environments and often stressful multi-campaign juggling skills. While there is no blanket approach to mental health, marketing agencies can work to support their staff on an individual basis while instituting a top-down approach to changing toxic company culture, according to agency insiders on a…
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