This year, we have seen some truly innovative and effective marketing content campaigns. Here are a few of our favourites:
MMB’s Toaster Swatches
MMB’s print ad campaign for Revolution Cooking’s line of smart toasters is a clever and visually appealing way to highlight the product’s key selling point: the ability to make toast to the exact desired level of doneness. The ad features an array of differently toasted slices, arranged according to how well-done they are, from light to dark. The ad’s tagline, “Have your toast exactly as you like it,” perfectly encapsulates the product’s benefits.
McDelivery’s “Skip the Dishes”
McDelivery’s “Skip the Dishes” campaign is a humorous and relatable way to promote the company’s delivery service. The campaign features a series of videos in which people are shown struggling to cook or clean, only to be saved by McDelivery. The videos are funny and engaging, and they effectively communicate the convenience of McDelivery.
Nissan’s “Fans” Marketing Campaign
Nissan’s “Fans” marketing campaign is a creative and interactive way to engage with the company’s fans. The campaign features a website where fans can create their own Nissan-branded fan art. The fan art is then displayed on a Nissan billboard in New York City. The campaign is a great way to show Nissan’s appreciation for its fans and to create a sense of community among them.
Chanel No5’s Mother’s Day Poster
Chanel No5’s Mother’s Day poster is a simple but elegant way to celebrate mothers on their special day. The poster features a portrait of a mother and daughter, with the tagline “A timeless gift.” The poster is both beautiful and heartwarming, and it perfectly captures the essence of the Chanel No5 brand.
LEGO City – An Epic Story Written By Kids
LEGO City’s “An Epic Story Written By Kids” campaign is a fun and engaging way to get kids involved in the LEGO brand. The campaign features a website where kids can submit their own ideas for LEGO stories. The winning stories are then turned into animated videos and shared on LEGO’s social media channels. The campaign is a great way to encourage kids to be creative and to use their imaginations.
“Create Your World” by Pantone
Pantone’s “Create Your World” campaign is a celebration of colour and creativity. The campaign features a series of videos and imag es that showcase the power of colour to transform our world. The videos are both inspiring and informative, and they effectively communicate the Pantone brand identity.
Here are some additional tips:
Be realistic. Don’t set unrealistic goals for your marketing campaigns. Make sure your goals are achievable and measurable.
Be flexible. The marketing landscape is constantly changing. Be prepared to adjust your plans as needed.
Be data-driven. Use data to inform your marketing decisions. Track your results and make adjustments based on what’s working and what’s not.
Partner with us to create and execute marketing campaigns that drive results: