National STEM Day which is observed annually on November 8th, is an occasion that recognises and promotes the importance of Science, Technology, Engineering, and Mathematics. It is a day to inspire young people to explore and pursue opportunities into STEM related careers. It is also a time to celebrate the huge impact that STEM focused specialists and organisations and their achievements have had on the world.
The day was established in 2015 by MGA Entertainment to target students to get more involved in these areas of education and study. A particular target is towards women and minorities as these have been historically under-represented in STEM, but with these targeted days and awareness highlighting these factors then the percentage of people in these areas has begun to rise.
The importance of STEM in education
Instilling a love of science, technology, engineering and maths into the younger generation and making them engaging and enjoyable will prepare for the next wave of problem solvers and innovators. Nurturing innovation and creativity empowers students to think outside the box and explore and experiment with new ideas. Educational settings should equip pupils with the skills, knowledge and mindset to thrive in the ever-evolving landscape of STEM studies, for future focus on real world problems that these subject tackle such as climate change and sustainability. Science, Technology, Engineering & Mathematics education plays a pivotal role in shaping a brighter and more sustainable future.
How STEM is used in marketing
Marketing is constantly changing and adapting, and incorporating STEM disciplines into campaigns and strategies is critical to staying on current trends. Data driven marketing is used by professionals utilising the fundamentals of science, technology and maths to gain insights into consumer behaviour, preferences and trends to create successful marketing campaigns. Data analysis and algorithms allow for the creation of targeted advertising and customer personalisation.
Algorithms are used in a variety of ways including the critical component of successful online marketing, search engine optimisation (SEO). SEO is rooted in STEM principles to create the data needed for search engines to look for data analysis, keyword optimisation and website architecture. Content creation is another fundamental aspect of marketing and STEM skills are crucial in understanding audience behaviour and developing data-informed content strategies.
National STEM day is an important event on our marketing calendar allowing to us to promote our support in the benefits of STEM in education, and how it supports us in our marketing endeavours. Please contact us at Brighter Directions to talk about about we can help with your marketing strategies.