AI (Artificial Intelligence) has been a growing industry and topic of conversation for the better part of a decade. In fact, there was a 27% reported increase in implementing AI or machine learning into companies’ marketing toolkits. A McKinsey study has also found that it is the single business function, after sales, that has the most financial impact.
This means that if you’re a marketer and not already using AI, you’re missing out on one of the most powerful marketing toolkits of all time. Being in the business that we are in, we couldn’t wait to jump on the AI bandwagon and test some tools out within ourselves first, to cherry pick and bring a list of our personal recommends to you. Let’s review!
If we had to pick one AI tool everybody (at least all marketers and content writers!) know about – ChatGPT would take the prize. It’s also a tool that has irked marketers for its lack of accuracy as not until very recently, ChatGPT was only trained to read and process information on the internet up to September 2021.
But now things have changed. ChatGPT’s CEO Sam Altman announced that starting this year the content optimising tool has unrestricted access to the entire internet up to April 2023. This means that users can now rely on this AI tool that bit more than they have; but we’d still recommend taking the information with a grain of salt.
Based on our tests, we’d say that the tool is great to generate early drafts for later polishing by human writers. It’s efficient, scalable, and comes with zero costs – there’s no reason not to try!
Named after the writer who believed in brevity, the Hemingway app is like a know-it-all assistant you can have by your side when writing creative copies. It’s famous for its editing skills for maximum readability and clarity. It awards a readability score, based upon US educational grades, with grade 9 or lower considered ideal.
Super easy to use, free, and makes writing a less daunting process. Again, to be taken with a grain of salt as a fully optimised Hemingway piece might turn out to be too simplistic, with the risk of the message being lost in the crowd.
A must-have AI tool in your designer’s toolkit, Canva is exceptionally versatile and offers thousands of pre-designed layouts, grids, elements, and more that can save you time, and deliver a professional-looking design, all at the same time.
Its premium account gives you access to additional features like brand tool kits, content management across socials, and marketing metrics that have dominated the industry, making it an indispensable tool for digital marketers.
Another free AI tool that is a must-have in a marketer’s tool kit is PhotoRoom. It uses AI and machine-learning to identify the subject of an image and separate it from the background, letting you seamlessly remove it. You no longer have to spend time outlining areas you would like to be removed, because PhotoRoom does that intuitively, and in seconds.
The tool also lets you drop in colored background images of your choice, so it’s of great use for those product images you struggle to find the perfect background for, or even your mascots that need to be snapped around in multiple locations.
Designed for marketers of all sizes, Albert.ai is a great tool to have by your side when strategising ad campaigns. The tool is great for personalising and optimising your ad content based on your customer’s needs. It uses real-time data to do what they do best, empowering your marketing efforts with ‘data-powered creativity’.
Harley Davidson is one such use-case example that has seen a 5x increase in their site traffic, and an enormous 2,930 increase in leads per month. A worthy tool for sure.
If you’re using AI to collect data before your campaigns, why not use it to understand the after-effects too? Brand24 scours through news sites, social media, blogs, forums, videos, and everything else that lives and breathes on the internet to get you a good idea of what’s being said about your business. It then applies sentiment analysis to recurring topics and the underlying emotions of users.
It goes a step beyond the traditional Google keyword search as it highlights the extremities. It brings to attention problematic mentions to quickly respond and intervene, and great reviews to be proud of. Additional features include hashtag trend-spotting, masterclasses for marketers and enhanced CX experience.
Uber, Intel, and Stanford University are big fans of this tool, and so are we.
These are a few of our top picks for you to try in 2024. But remember that human input and editing will always remain an integral part of the process. It is not AI that dominates the industry, but marketers using AI who do.
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