Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…
Today, 5th of September marks #InternationalDayOfCharity 5th September is the selected date as it commemorates the anniversary of the passing away of Mother Teresa who worked tirelessly to overcome poverty, distress and suffering of the poorest in the world. International Day of Charity serves to enhance and increase social responsibility amongst us all, solidarity and…
One of the biggest ‘values’ I believe we offer at Brighter Directions, is the simple initial process of review and audit to assess current positions, and continued due-diligence and dedication to measurement and ROI. In marketing, it can be all too easy to discuss and discard some of the ‘softer’ marketing tactics as ‘intangible’. However,…
In 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…
Today marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
LinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
Out of our thirteen-strong (small, but perfectly formed) team, 77% are women! We are passionate about helping and empowering women to thrive in the workplace – and, at a deeper level, diversity at large within our business: over the years we have recruited people from all walks of life, from different nationalities, through to a…