With the holiday season upon us, businesses are in one of two positions: they may be rushed off their feet with the onslaught of late shoppers or they may be in their annual slump waiting for the new year to roll around. It is crucial for your business to have prepared for the Christmas period to ensure you don’t fall flat. We look here at how your business can best prepare for the festive season.
Do people spend more during the holidays?
It’s no secret that consumers tend to spend a little more during the holiday season. According to the CFA, consumers plan to spend more than they did last year. In fact, eight out of twelve people state that they plan on spending more money this year than they have in the past. So as a small business, it’s just a smart move to take advantage of the spending fever. No matter your industry consumers are planning to spend more.
Turn your service into the perfect gift
With people spending more during this time, it is important for businesses to take advantage of that by productising their services into the perfect gift. For example, letting people buy a one-hour consultation, a 10-hour or three-day trial of your software, or any other small chunk of what you offer as a gift.
How can you take advantage of Christmas
Add a Christmas touch to your branding – a simple and easy way is to update your business’ branding with some festive flair.
Run a Christmas promotion – offer rewards that are worthwhile to your customers, such as free shipping or a discount code.
Send an e-Christmas card to your customers – send a Christmas themed thank you note or email to your loyal customers to express your appreciation for their support
Organise a Christmas contest – brainstorm unique contest ideas that require your customers to do more than spend a certain amount of money.
Film a holiday video – showcase the human side of your brand with a festive video.
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