In 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us.
Join us as we take a look at some social trend predictions for 2023!
Over the past few years, “authenticity” has been a popular used word within social media. Consumers have grown to expect a level of honesty and sincerity from the brands they love.
88% of consumers claim that authenticity is key for what makes them choose a brand to support. What’s more, that number is only expected to increase over time. In fact, consumers have now become more vocal about their disapproval of brands who fail to meet this new authenticity demand.
Podcasts will grow as a marketing platform
In the UK alone, more than 19.1 million Britons listen to podcasts regularly. They’re an easy, accessible, handsfree way to consume media. But podcasts are growing in popularity so much due to their engagement with audiences and communities. Brands that initiate podcasts focusing on relevant content can expand their audience reach. It can deepen their relationship with consumers around the world. Brands can use podcasts to their advantage by having product placement and ads incorporated within.
Social media shopping will increase
Online shopping is popular yes, but few brands and businesses are really prepared for how much this era of consumer behaviour will continue to grow. TikTok is growing rapidly as a search engine allowing for its users to search and also buy thing easily. Other social media platforms such as Instagram boast large consumerism as people enjoy browsing and shopping on these platforms because they get an accessible and in-depth, perspective on different brands from their feed.
If you or your company need help with your own social media marketing activities, the expert team at Brighter Directions can help with any PR, social media, content and strategy.