Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company.
Why businesses shouldn’t cut marketing budgets first
Cutting marketing costs instantly gives your competitors an advantage. Less marketing means you will struggle to build your client base and credibility as a business. Without marketing you thin the lines between customer and business leaving no room to improve professional relationships, and eventually people will forget about the brand altogether.
Things that could happen by cutting marketing budgets
Firstly, it will be harder for new customers to find your brand, by eliminating any new marketing techniques it will limit a new audience. Your corporate stability will decrease due to the lack of marketing being put out there for customers and competitors to acknowledge. Your credibility within your industry would rapidly decrease leaving you with less customers due to competitors having that marketing advantage.
How to advertise organically
If having to make cuts in marketing is a decision your business unfortunately has to make, you can do this without completely eliminating your business’s marketing. Organically growing your business’s presence online and on social media can be done without any use of a massive budget. Building organically means you can still market your business, create lead generation, build credibility and build a following all without a massive cost. Eliminating marketing from your business when making cuts could be detrimental to its future, marketing is a powerful tool and how you decide to use it is the difference between a stale brand or a constantly growing brand.
At Brighter Directions we can help any business large or small grow no matter how big or small their marketing budget is!
If you need help with your own marketing activities the expert team at Brighter Directions can help with any PR, social media, email marketing, or general enquiries.
Get in touch today on firstname.lastname@example.org or call us on 01246 586 330.