We continue to look at the latest social media updates across the different social platforms, and in this blog we look at some of the updates on Facebook and Instagram. Facebook What’s the latest on Facebook? In January of this year, Facebook started the process of removing certain targeting options. Facebook said, “Starting January…
Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. What’s New . Redesigned layout that’s simpler and more intuitive making it easier to navigate between your personal profile and your public page. It is now more simple…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…
The importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…
More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures. Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…
What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
Employee experience isn’t always about having flashy extras and benefits that may sustain you briefly but in the long term doesn’t end up fulfilling your needs as an employee as a whole. Materialistic benefits such as expensive gym memberships, gift vouchers, all paid for dinners and drinks etc, these benefits are seen to be less…