sustainability in marketing

Why Sustainability Matters in Marketing 

In today’s fast-paced and ever-evolving business landscape, sustainability has emerged as a critical factor in marketing success. Gone are the days when merely offering competitive prices and high-quality products was enough to win customer’s hearts. As society becomes increasingly passionate about climate change and other pressing social issues, consumers now seek out businesses that align…

Pitfalls AI

The pitfalls of AI without human interaction

In an era controlled by the rise of artificial intelligence, concerns about its potential to replace human input in the workplace have become increasingly common. While AI (Artificial Intelligence) offers the promise of efficiency and automation, it’s crucial to recognise its limitations, especially when it comes to the importance of human talent, emotional intelligence, and…

Chat-GPT

Maximising Chat-GPT for Social Media 

Are you ready to take your company’s social media presence to the next level? Look no further than Chat-GPT, the 21st century’s greatest invention. In this blog post, we will show you how you can harness the power of Chat-GPT to revolutionise your marketing efforts. In today’s competitive social media industry, success hinges on being…

profit from cx

How To Profit From CX

The question is on everybody’s mind “How to profit from CX?”    Profit from CX: Calculating the ROI of Customer Experience  In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…

ChatGPT marketing

Using ChatGPT in your marketing strategy

New tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…

buyer personas

Expanding Buyer Personas and Understanding Audiences

Imagine you’re a tech enthusiast looking for a new smartphone. You visit an area with a chain of electronic stores, but that one store catches your eye. There’s a captivating sign by the door that reads, ‘The Perfect Gadget for All Your Tech Needs’. That’s an example of a buyer persona right there. The store…

podcasts

Podcasts in marketing

No matter what your interests are, there is a 99% chance a podcast exists for you. Whether it’s politics, sports, comedy nights, true crime, or something more niche like Scandinavian television, you have options. So, as a business, could podcasts work as a marketing tool?    As of 2020 there were 2.2 million podcasts on…