International Women’s Day (IWD) is one of our most steadfast celebrations of the year, not only does it showcase the tremendous change women are making across the globe, but it is also an opportunity to recognise and reward the continued growth that businesses are making across diversity and inclusion. Gender equality The figure stands…
‘NO ACT OF KINDNESS, NO MATTER HOW SMALL, IS EVER WASTED’ – AESOP Today, February 17th, is Random Acts of Kindness Day. The day was started by The Random Acts of Kindness Foundation, a non-profit organisation that began in the 1990s in Colorado, USA. Kindness Kindness has been scientifically proven to have positive benefits to…
Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
Today (Wednesday, 17th July) is celebrated as ‘World Emoji Day‘ a day to recognise and celebrate the beauty of what emojis have bought to our day to day lives both personally and business. It is said to be the fastest-growing language in the UK – with more than 2,800 symbols available to use ranging from…
Today marks Employee Appreciation Day 2019, and staff wellbeing and motivation has been at a topical talking point for the past year, with a push to businesses across the globe to focus on well-being and creating a mentally positive workforce, which in turn, generates motivation, increased productivity and ideas to innovate companies. Employee appreciation has…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
‘Agile’ marketing used to be the term ‘tactical marketing’ – an approach inspired from ‘agile project development’ – the goal is to improve the speed, transparency and adaptability to change the face of the marketing function both internally and externally. In essence, agile marketing is a tactical marketing approach which identifies and focuses a series…
In Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…
Today we have seen Twitter has expanded its ‘longer tweet limit’ to also incorporate threads, as part of its development plan across the social platform. Twitter announces “Sometimes we need more than one Tweet to express ourselves. A thread on Twitter is a series of connected Tweets from one person. With a thread you can…
Our M.D. Claire Curzon had the absolute pleasure for yet another year judging in last weeks Women In Sales Awards #WomenInSales forum in London – as always the judges and finalists made the day an absolute dream! The feedback across social media has mirrored this sentiment, with all finalists and judges commenting on what an…