Artificial intelligence (AI) is rapidly transforming every aspect of our lives, and marketing is no exception. Algorithms churn through data, chatbots answer customer queries, and programmatic advertising delivers laser-targeted messages. But with all this technological wizardry, is there still a place for good old-fashioned marketing communication? The answer is a resounding yes. In fact, AI’s…
In the fast-paced realm of digital marketing, content is not just king – it’s the entire kingdom. Studies have demonstrated that content marketing generates over three times as many leads as traditional outbound marketing while costing significantly less. However, the challenge of consistently producing fresh, engaging, and high-quality content across multiple channels is one that…
AI (Artificial Intelligence) has been a growing industry and topic of conversation for the better part of a decade. In fact, there was a 27% reported increase in implementing AI or machine learning into companies’ marketing toolkits. A McKinsey study has also found that it is the single business function, after sales, that has the…
In an era controlled by the rise of artificial intelligence, concerns about its potential to replace human input in the workplace have become increasingly common. While AI (Artificial Intelligence) offers the promise of efficiency and automation, it’s crucial to recognise its limitations, especially when it comes to the importance of human talent, emotional intelligence, and…
New tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…