The ‘New Normal’ For Social Media

Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…

What is social listening?

Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…

Twitter celebrates 10 years of #Hashtags

Today Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…