It all starts with strategy, choosing the right content marketing channel starts from the basics. Evaluating your audience, considering your budget, and managing your expectations – all of which is truly key to getting what you want from your marketing efforts. A straightforward approach to evaluating which marketing channel works best for you would be…
Embarking on a digital journey through the clouds can be difficult if you haven’t tested the waters. In a world where visibility reigns supreme, read along to explore the profound impact of social media and its utilisation using the right marketing strategies. Step into the cockpit of digital transformation as we uncover 5 key things to…
Keeping up with social media trends can be difficult, especially for an SME without a big marketing team or budget. In this blog, we will provide you with the most important social media marketing trends for 2023. By applying those practices, you will improve the quality of your content, increase your brand awareness, and drive…
Are you ready to take your company’s social media presence to the next level? Look no further than Chat-GPT, the 21st century’s greatest invention. In this blog post, we will show you how you can harness the power of Chat-GPT to revolutionise your marketing efforts. In today’s competitive social media industry, success hinges on being…
You may be thinking of a new angle to take this year, and that’s why we will be looking at how SEO and social media could help your campaigns. Both SEO and social media play important roles in digital marketing strategies, each offering unique benefits. Search Engine Optimisation SEO is about achieving high rankings…
Companies across the UK seemingly failed to prepare for the sudden increase in customer calls in the final two quarters of 2022. This is thought to have been brought on by the global economic crisis. Statistically 46% of consumers have been disappointed with calls to a brand over the last 6 months, and this can…
In 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us. Join us as we take a look at some social trend predictions for 2023!…
We continue to look at the latest social media updates across the different social platforms, and in this blog we look at some of the updates on Facebook and Instagram. Facebook What’s the latest on Facebook? In January of this year, Facebook started the process of removing certain targeting options. Facebook said, “Starting January…
Social media has been at the cornerstone of reaching new clients as well as maintaining relationships with current and lapsed customers. The art of social media marketing can be a difficult one but if mastered correctly, can come with great rewards. As the new generations grow up with the use of the internet and digitisation,…
Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…