reels

Instagram and Facebook Reels

In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes.  Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…

The ‘New Normal’ For Social Media

Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…

What is social listening?

Social listening is a tool used to monitor social media channels for people’s opinions on your brand, products or competitors often without being aware of you listening. If someone was talking about your brand, wouldn’t you want to know what they were saying? It’s not just about listening to the information, it’s about analysing it…