We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…
The country woke this morning to the devastating news this morning that Britain has had a majority vote to leave the EU. Brighter Directions position was a clear REMAIN, we have seen first-hand through our international relationships the value the EU creates for Britain and the countries within the consortium and are absolutely distraught to…
Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…
At Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it. This organic growth means that, unlike our competitors and…
The 1st of February isn’t just a new month at Brighter Directions HQ, it’s also the time for our new Export Manager, Corentin Rolland to start his career with us! Corentin comes from France nationality and has been studying a three-year vocational course in business school at the Ecole Atlantique de Commerce in Nantes, within business…
Brighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…
Campbell’s Soup is the latest brand to have been hacked by fake ‘Customer Service’ representatives online through Social Media Feeds. Their latest advert, which has been featured in the USA for the past several weeks, features a gay couple feeding their child – while most of us would see…
It might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25% of consumers will have already done the bulk of their shopping by November, so if you want…
With around 65 per cent of product launches ending in a less than successful conclusion, it’s clear that a great product launch has to be well thought out, well executed and meticulously managed. To make a product launch a success, you need to establish credibility, generate brand awareness, stimulate desire…
It’s not often enough that we see companies putting out heart-felt praises and messages to staff, (and that includes us)! For the most part, internal management is just that – practises and organisation motivational tactics are in place to boost morale and drive productivity – but sometimes it’s just not enough and the world needs…