LinkedIn is one of the top professional social networks and over the past few years it has had a boom in activity and attention. It’s been fourteen years since LinkedIn launched and its recent shift in reputation has made it a lot more noticeable. LinkedIn is no longer viewed as a dull website for company articles and recruiters. Recently it has seen a tremendous spike in user growth and engagement, with the addition of more non-professionals using the platform. Users are sharing interesting content, building a following and generating leads, this is a good amount of attention that marketers can utilise. However, with more users comes more competition.
LinkedIn provides a modern and professional way to contact business owners or potential employees. With over 500 million professionals worldwide, LinkedIn is a great platform for networking, people can share about both their personal and professional lives. People post stories and document their successes and failures, this is a great and honest way to connect with people. LinkedIn can be used to maintain links with professionals and keep yourself visible for any future opportunities, to ensure you don’t get overlooked.
LinkedIn hosts a lot of data that can be used to specifically target your advertisements, gather information about their performance and see who engaged with them. This can also work with job advertisements as LinkedIn is now one of the biggest social media platforms for recruiting. It allows head-hunters to prepare for interviews before engaging with perspective candidates and it gives the interviewees the chance to create a good impression via their online presence.
Overall, LinkedIn is a great platform for all types of networking, if you’re in need of any help integrating LinkedIn into your networking plan then let us know. At Brighter Directions we offer outsourced services covering PR, Social Media, Content and more. Call our office today on 01246 586 330 to discuss your requirements.