You may have noticed other the past month or so, that Facebook is changing and is introducing new ways to engage with audiences. One of the biggest new features that is being currently rolled out is the AD centre. You may have seen a new tab available on your page which is called AD centre.
For those of you that invest in any kind of advertising across social platforms, listen up…
Your new ad center is where you can edit or view the results from any of your ads. The concept behind the change means that it makes managing all your current and previous ads easier and you can see what is other options there are to make changes and improvements to them.
Within the ad centre tab you will find 4 options –
- Overview which is where you will see a summary of your recent ad performance, it is also where recommendations are to boost any of your posts that are doing well.
- All Ads – You will see here all the ads that you have created from your page. You can choose certain ads to look more in detail at, or change things such as your budget etc. Once you have chosen a specific ad you can pause it or if needed delete it.
- Audiences – Any audience that you have created for your ads is in here. If you chose a specific audience you can see which ads have reached them people and also make any changes needed like age range, locations etc
- Automation – This is only available if you have created any automated ads. If you have this is where you will find a full list of them as well as a summary of the results.
The ad centre only works for any ad that you create directly through your page, it will not work on any that you create using the ad manager, so there’s still some troubleshooting to do.
From now on if you chose to use ad manager you will be given the option to change to use the new ad centre as a standard process – so those of you investing in Facebook advertising for the first time will have a much more coherent experience and possibly, better return from your ad spend.
Is the ad centre going to phase out ad manager?
If you are considering utilising Facebook social advertising for your business, we’d love to chat. Contact us via the website for a free consultation.