Have you ever watched a movie and found yourself so immersed in the narrative and the characters that you were effortlessly able to remember every scene, even though you later forgot the names of the characters? This is because our cognitive systems are programmed to absorb information through storytelling. Leveraging this natural human propensity…
The tech industry thrives on innovation, but that doesn’t mean marketing should be left behind. While technical specifications and features are crucial, successful campaigns in today’s landscape require a deeper understanding of your audience and a focus on impact. Here’s how to break the mould and create marketing campaigns that resonate: 1. Humanise the…
December is a great time to look back over the previous year and take stock of our activity, the impact generated and our strategy for the upcoming year. We wanted to share with you some of the most effective, creative marketing campaigns we’ve seen this year, that may give you some inspiration for 2024. This…
When it comes to finding an inspiration, it is always a good idea to look for it amongst the best in their field. Today we would like you to have a look at five brands that launched notable marketing campaigns that stand out from the crowd in the saturated market that we have observed this…