When it comes to finding an inspiration, it is always a good idea to look for it amongst the best in their field. Today we would like you to have a look at five brands that launched notable marketing campaigns that stand out from the crowd in the saturated market that we have observed this year.
A good marketing campaign is crucial for any brand, as it creates awareness about a product or service, reaching a wider audience and generating interest. It helps businesses establish a strong brand identity, making them recognisable and memorable to consumers. Effective marketing campaigns engage with customers emotionally, creating a connection that fosters loyalty and repeat business. Additionally, a well-executed campaign can differentiate a company from its competitors, highlighting unique selling points and convincing customers of the product’s value. And of course, successful marketing campaigns drive sales, boost revenue, and contribute significantly to a company’s overall growth and sustainability in the market.
British Airways – Out of Office campaign
https://www.youtube.com/watch?v=pJfMpx9ap48
The idea behind this campaign is simple – holidays are not the time for work. The work/life balance concept has been greatly popularised in the last decade or so, especially on social media. Maintaining a healthy relationship with the time dedicated to working became an important aspect of the consciousness of the young workforce. The saturation of the job market, the cost-of-living crisis, and the entirety of this harsh reality made it crucial for us to be reminded that we need to rest in order to lead a happy life. This is exactly what British Airways does in their 2023 ‘Out of Office’ campaign by implementing a catchy slogan ‘Take your holiday seriously’, as well as the clever imagery of an automated email. It is not only eye-catching but also extremely relatable!
La Vie Foods – Veganuary campaign
https://www.youtube.com/watch?v=NZ8sXu4bXiM
This French company looking to launch its plant-based range of products in the UK provides us with a prime example of genius timing, an essential element of a successful marketing campaign. La Vie Foods chose to advertise its products with catchy slogans presented on a signature pink background. The billboards placed in the major cities, immediately catch the attention of a passer-by. The slogans are witty, often including plays on words and taking advantage of the fact that the company originated in France, for example by using humoristic takes on the French pronunciation. However, most importantly, La Vie launched this campaign in February 2023, benefiting from the Veganuary – a concept that has gained significant popularity in recent years, where consumers are encouraged to try going plant-based for the month. No better time to enter the market!
Tinder – ‘It Starts With a Swipe™’ campaign
https://www.youtube.com/watch?v=f08ky5asV44
Tinder, the most popular dating app in the world, decided to launch a campaign with a slogan so iconic, that it immediately got trademarked. ‘It Starts With a Swipe™’ became omnipresent – on the billboards, on TV, and the Internet. This campaign uses creative imagery to create a story so beautiful that the customer immediately falls in love with it. The compelling storytelling is what makes this campaign so successful. And when it comes to a matter as important as finding love, it truly encourages the customer to start looking for it. The creators of this campaign remembered to include the stories of ‘lovers’ of all kinds, debunking the image of a stereotypical couple that one might have had in mind, and reminded us that Tinder is for everyone, and that of course, everyone should download it. Mission accomplished!
Maybelline – Lash Sensational Mascara campaign
https://www.youtube.com/shorts/mkw0UIvpXrQ
Maybelline might have confused us at first, but then made us all curious. Can it be true that a giant mascara wand found a new home in the tunnels of the London tube? ‘Gotcha!’, yes, Maybelline’s advert got us all, with a genius use of CGI that made us question if anything we see on the Internet these days is even real. This is a prime example of social media marketing done right, by using newly emerged channels such as TikTok which prioritise content that is often outlandish, eye-catching, and has the potential to go viral. And viral it went with multimillion views!
Woodland Trust – Plant More Trees campaign
https://www.youtube.com/watch?v=NU2zNhbyTkU
What some may consider emotional blackmail, can make for successful marketing campaigns. Woodland Trust speaks to our hearts by reminding us of those who we care about the most – our relatives, animals, and the planet. The campaign kindly reminds us that none of those could exist without trees – the stars of the Woodland Trust campaign. This is an excellent example of how reminding the customers of their values can work in order to encourage them to engage with the brand. It also brings up the persisting question of climate change, that has become highly urgent in recent years. The message is simple and hits close to home: ‘Plant More Trees’!
If you are a business looking to develop a successful marketing campaign, get in touch with our professional team who can advise which strategy and channel would be the most suitable for your needs, via our free initial discovery call!
