CSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues.
The concept of CSR also fits well with the concept of ethical marketing, ethical marketing is a philosophy where companies put client benefits in front of, and equal to profit – brands that are ethical tend to care more about creating a strong relationship with their audience through a set of shared values. A standpoint we at Brighter Directions, are extremely passionate about.
Examples of good CSR objectives would be positive initiatives like activism towards political, social and environmental issues. For instance, environmental awareness and our effect on climate change is a big topic in society recently therefore a lot of brands are cutting down the amount of plastic waste their product contains but can also be much softer, such as the way your company values and nurtures clients, has a client-centric approach, or simply offers increased value against your offering.
If you are becoming more conscious of your CSR efforts, you need to consider this is a philosophy which is deeply embedded in your brand along with being an element of your long-term marketing strategy. The continuation of educating and campaigning for these social issues alongside focussing on people over profit will be a wise investment for your brand.
Social Media is a great way to express your ethical morals as a company, every click is another person informed. It can raise your interaction whilst also educating your audience and employees on social responsibility.
If you are looking for help with CSR objectives and implementing ethical marketing into your strategy then (we think) you need a marketing agency that understands that and has a synergy connection with these values – so, if that sounds like you, we’d love to hear from you!
Brighter Directions offer expert, value led outsourced services covering PR (Public Relations), Social Media campaign management and guidance, as well as a host of content related marketing solutions for organisations globally. Call our office today on 01246 586 330 to discuss your requirements.