Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…
The importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
What marks the beginning of the holiday season for you? Or, what is your favourite part of the holiday season? The festive season can actually inspire your marketing efforts to help you reach your target audience and build your profile. Here are a few simple ways you can use the festive season to inspire your…
A few weeks ago, we celebrated our brilliant women here at Brighter Directions, but as this week was #InternationalMensDay we think it’s time for our male colleagues to shine (for once, we do have to feel sorry for them in an open office full to the brim of ‘passionate’ women)! Our men may be small in numbers,…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…
If you have recently logged in to the desktop version of Facebook to work on your Facebook page, you will probably have noticed that you can now upload a 20 – 90 second video as a page cover. You can fit a surprising amount of content into just 20 seconds, and you don’t need major…
You may have noticed that #DigitalDay16 is trending on Twitter today, but what exactly is Digital Day? Digital Day links industry professionals with schools and colleges across the UK to raise awareness of the fantastic opportunities for young people in digital! Digital Day is aimed at 13-18 year olds and sees digital professionals head back…