Are you as a luxury hotel using social media? Are you using it correctly in order to succeed? When using social media for your luxury hotel, it is particularly important for the social team to understand your brand’s style and be passionate of it. This will allow them to express branding through a consistent voice…
Due to growth we are looking to recruit a fab new apprentice to welcome as part of our team, starting ASAP! Are you looking to start your career in marketing? Want fantastic perks and to work with a fun, exciting and enthusiastic team? If this sounds like you, then we WANT TO HEAR from you!…
Join us on this FREE Digital Marketing Strategy Webinar on the 12th July to learn how your business can understand and maximise your digital marketing activities! This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the…
One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities. The new focus in digital marketing is content. Regardless of company size…
The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…
Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…
At Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it. This organic growth means that, unlike our competitors and…
As a true marketing agency, were often selected to develop strategic Marketing & Communication plans for a range of organisations, from corporate product launches, through to start-up business Marketing Strategies or Communication Plans for charities and non-profit community profiles – so, when we were recently asked for some guidance, it made sense to create a…
Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…
Brighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…