Brighter Directions experts in digital marketing
There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you can avoid them.
1. You don’t have clear campaign goals
If you don’t know where you’re going, how will you know when you get there? Without measurable objectives, you’ll struggle to measure any ROI or business impact your digital marketing efforts might have. Define and communicate your objectives from the start, and build insights from previous campaigns into your future planning process.
2. You’re targeting the wrong audience
Even if you’re creating the very best content imaginable, if you’re showing it to the wrong people, it’s not going to have the desired result. Think not only about the demographic of your audience, but also about their behaviour, where they hang out and what they love to do.
3. You forgot mobile
Around 62 per cent of digital media time is now consumed by mobile devices, so if your campaign is not mobile ready, you’re excluding almost two thirds of your potential audience. From your website to your newsletters, everything needs to be not only compatible with tablets and smartphones, but ready for the time poor, on-the-go visitor as well.
4. You bought social media followers
It can be easy to be caught up in the numbers game of social media. After all, more followers make you look more authoritative, trustworthy and popular, right? However, social media users are becoming more savvy, and can tell when you’ve bought fake followers for your account. Look instead to build a network of real people who have the potential to become customers in the future.
5. You’re not testing
A/B testing, also known as split testing, is a simple way to make sure your campaign is working the very hardest for your business. Testing emails in this way is an easy way to gain an incredible insight into your audience, and to ensure you are giving out the right message in the right way. Take this intelligence and apply it across your other digital channels, and keep testing and refining to develop a world beating campaign.
Check your strategy and behaviour, and see if you’ve been making any of these shocking digital marketing mistakes.
For more help with implementing a better strategic plan, talk to us today on 0203 633 2925
