You may be thinking of a new angle to take this year, and that’s why we will be looking at how SEO and social media could help your campaigns. Both SEO and social media play important roles in digital marketing strategies, each offering unique benefits.
Search Engine Optimisation
SEO is about achieving high rankings on search engine result pages and giving your audience the information they want. The correct SEO strategy will increase your visibility and create higher numbers of organic leads. SEO strategy considers what key word has the most value along with other tools such as link building and formatting.
During the planning and thinking about strategy for your SEO you will be researching the buyer personas, keeping in mind who will be most interested in what you have to offer based on collected data. From there, you can cater your own strategy to them specifically with search engines in mind.
Optimisation is important when looking at SEO because search engines are much more efficient in generating higher traffic to your website than all the social media sites combined. Social media platforms are seen as being used for connecting with individuals and to be entertained not for searching for products etc, meanwhile search engines do exactly that.
SEO strategy is seen more as a long term investment, continuing to trickle in traffic based on the query, and there to inform and educate. SEO is the main way consumers find your website so it Is important not to neglect your SEO strategy.
Social media is all about creating and building online relationships, engaging with your buyer personas and creating and building brand awareness and credibility.
When looking at creating a social media strategy it’s all about looking to boost your engagement and interaction instead of thinking about a search engine. It is important to look at your brand and keep this consistent throughout your SM platforms. This helps you to build a brand image and improve brand awareness.
Having a social media strategy can help you focus on what you need to do to optimise audiences while creating and posting shareable content. It’s important to highlight your goals when using social media for your business so you can build brand awareness, improve engagement, or drive conversions.
The Bottom Line
It’s good to have both SEO and social media when looking to be successful! Both are important to a business’ success in different ways. Of course, traffic and leads achieved through social media may be smaller than with SEO, but it helps expand your reach.
If you need help with your SEO and social media strategies the expert team at Brighter Directions can help with any PR, social media, email marketing, or content strategy.