If you’re serious about increasing your brand engagement and traffic to your website, then video definitely deserves a place in your marketing arsenal. Thanks to streams like YouTube, not to mention Facebook’s automatic streaming of video content, more and more people are engaging with visual media like this. Here are ten statistics we’ve read this…
It was only a matter of time before Facebook took the ‘LIKE’ concept 90 degrees, we all knew it was coming – yet, last week when Facebook founder Mark Zuckerberg said the button would be a way for people to express empathy and was “very close” to having it ready for user testing – the world-wide-web wen’t…
We all know that your LinkedIn profile is a great opportunity to show case who you are, and what you can do for others. To effectively show case yourself with your LinkedIn profile, you need to be able to tell a story that is credible, interesting and engaging – but that sounds easier said than…
From today, Twitter is removing the 140-character limit from direct messages. The move was originally announced in June, and will enable ‘tweeters’ to share longer, more in-depth messages which is great news for brands to better contextualize their Twitter content! The micro-blogging platform has a lot of planned changes over the coming months, particularly around…
From 21st April 2015, Google announced its decision to use responsiveness as criteria in ranking websites across the board, from the UK to the USA. Google has for some time now, worked to ensure that larger companies don’t have an advantage over search criteria, to give smaller companies a fighting chance in a competitive digital…
We’re constantly being told that our content needs to be truly compelling if it’s going to get the results we need. The web is packed with best practice examples, insider tips and how to guides on the subject of creating content, but how do you know where to start? Here are our top four tips…
Content marketing is arguably the biggest buzz word in the digital world today. Whether its videos, whitepapers, blogs or social media, everyone wants to have the best content going and the biggest audience to share it with. As a small business, you might think that this is an expensive luxury you don’t really need, but…
Webinars (also known as web-conferences) are presentations, seminars or workshops delivered online (usually via video conferencing software’s), with an interactive element – for example to give, receive and discuss information presented on the screen. Delivering a webinar can bring less stress than actually delivering a speech to a roomful of people – for example, you…
Delighted to announce that Brighter Directions are supporting the local RSPCA in Chesterfield & Derbyshire as one of their first official Wish Granters! We have sponsored a much needed shed for the Animal Centre so we can store items during our Rebuild and have been in desperate need of creating a temporary storage area at…
With over 48 million users, Pinterest is one of the hottest top new online social networks. Yet, many business owners are still unsure about it. Pinterest is seen to be a scrapbook or pin board for saving images and links, but in reality for a business it’s much more than that. Pinterest allows you to…